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How to Use Colour Palette in Website Design
There is a lot of info regarding colour available on the internet. But none of us has the time to go online and read a Colour palette for Website articles on the subject. That’s why I decided to provide this complete colour guide for site designers.
In this article, we’ll look at:
- Colour psychology.
- Colour terminology.
- Before crafting your brand colour.
- Creating a colour palette for website design.
Have you ever made a purchase solely based on the packaging colour?
Do you like foods with a pleasing colour scheme?
Does a website’s colour scheme keep you captivated by the screen?
If your answer is yes to all the questions, it’s clear that colours can impact your emotions and your behaviour. If you’re a web developer or a UX/UI designer, you should be aware of the psychological impact that colour may have on your audience.
Colour psychology
People are affected by colour, and specific ideas/attributes are evoked. Our culture influences how we associate concepts with colours, and colours are interpreted differently in various cultures (Audience matters). We have listed the colour psychology information available for many nations and regions worldwide.
- Power, Passion, Energy, Strength, and Excitement are all associated with red.
- Purple’s mysterious aspects are associated with royalty and refinement.
- Green represents excellent health, vitality, growth, and wealth.
- Many companies use blue as their primary hue, which is understandable given the colour’s associations with trust and security.
- Optimism, Happiness, and Creativity are all shadowed by yellow.
- Orange symbolises bravery, self-assurance, warmth, innovation, and friendliness.
- Black has a timeless appeal infused with elegance, grandeur, and power.
- Grey represents neutrality, trustworthiness, balance, and intelligence.
- White faucets are associated with simplicity, cleanliness, and purity and are thus commonly found in health care facilities.
It’s worth noting that the colour’s hue impacts how it’s interpreted. But it’s not just the “shade” that matters.
Colour terminology
Let’s speak clearly. If we’re going to deal with colour, we should be able to communicate about it and, as a result, change it to meet our design objectives. Let’s familiarise ourselves with a few terms:
Hue: This is the colour.
Saturation/Chroma: This relates to a colour’s purity. When a hue is devoid of grey, it is most pure.
Value: The brightness or darkness of a colour.
Before crafting your brand colour
- Check out your rivals’ websites and take notes on their colour selections.
- Examine how you can make your website stand out.
- Explore online colour palette generators for more ideas on creating beautiful tones and tints.
- If feasible, choose dichromatic colour schemes with only two basic colours.
- Complementary colours are pleasing to the eye and will not detract from the content of your website.
- Colours that are symbolic of your company’s identity and ideals.
- To establish a uniform appearance and feel for your distinctive and recognised organisation, use the same colour consistently across all platforms.
Creating a colour palette for website
So, here’s a brief rundown.
- Create a list of brand qualities.
- Select a colour to reflect these attributes through the use of colour psychology.
- Using your expertise, you could determine a more particular “version” (tone, shade, or tint) of your colour.
Your website’s colour scheme must also convey the feelings that your company and its common values want to convey.
To address the problem,
- Determine your target demographics and the colours that they prefer.
- Be aware of the current market’s most popular colours and use them in your design.
- Examine and select what kind of feeling you want your visitors to feel when visiting your website.
- Because the former has greater visual weight, choose dominating colours first, followed by softer tones.
To complete your website colour scheme, you do not need to be an excellent artist. You’ll need the proper individuals to assist you in understanding the psychology of colours and the feelings they evoke, as well as your target audience, their preferences, and how you want them to feel when they visit your website.
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